Guide to Best UK Bookmakers is dedicated to reporting news on the best UK bookmakers, including new promotions, service updates and anything related to online betting.

Best Betting Websites UK

Here are 3 of the best betting sites UK entered the market in the past few years.



Despite being a newcomer, EnergyBet is a multi-award winning bookmaker in the UK. In just couple of years, this operator grabbed various awards in 2016 and 2017 like the Rising Star in Sports Betting and the Excellence in Customer Service awards.

EnergyBet has an onset commitment to offering a comprehensive range of sports markets and competitive odds for all events. You can even bet on politics, entertainment or eSports. All of this makes EnergyBet a notable newcomer in the world of online sports betting.

Besides traditional pre-game betting, there is the thrill of live betting where you can bet on games as they unfold live. This has been complemented with rewarding promotions and exclusive offers for loyal bettors.


Guide to Best UK BookmakersSportNation was launched in 2016 with lots to offer. The brand is approved by big-time online media like Huffington Post, LadBible and other, and have managed to build a reputation in just under a year. Realising that every second spent on sports betting should be rewarding, SportNation lets you take advantage of hundreds of pre-match and in-play betting opportunities, casino, slots and table games, promotions and rewards, serious betting opinions from guest experts on important game days, and secure pay-outs for your wins.

If you join the “Nation”, you can claim a 50% welcome bonus up to £125, European football accumulator free bet, partial midgame cash out, and accumulator boost of up to 70%. Bet now and enjoy even more.



Oldcomer in the gambling industry, but newcomer on the Internet, GentingBet is a product of the Genting brand known for its casinos, which has been thriving for 50 years in the United Kingdom as premier gambling facility. The Genting Group owns dozens of resorts across the world (ex. Malaysia), and employs more than 30k workers.

GentingBet offers the same quality by which the Genting brand is identified, most of all trust, 24/7 customer service, regular promotions, prizes, a VIP program and lots of sports betting coupons. The focus of course is on European football, but with a First Bet Insurance offer, you can bet on anything. GentingBet is excellent for horse betting because of the Best Odds Guaranteed feature.

Key Terms : New Customers only. First settled bet £/€10 (£10 E/W+) – £/€25 (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Apply.

Biggest UK Betting Sites



Coral is the main brand of Coral Interactive, and you will find different betting and gambling products under the Coral logo. One of those products is the sports betting page where thousands of UK bettors wager on sports every week. You may have noticed Coral’s high-street betting shops in your town, but why bother going there when you can go online.

Besides that, at the Coral sports betting page you can make advantage of various sports betting bonuses, such as the £20 free bet for new customers and other live betting free bets. If you love placing accumulator bets, Coral has you covered. If your accumulator wins, you will get 10% additional money as bonus. Much more awaits!

Paddy Power

Paddy Power

Paddy Power is like the Donald Trump of sportsbooks. You will love it, or you’ll hate it. Paddy Power is best remembered for some of the most controversial bets and adverts such as the poster where two grannies are crossing the street, while a speeding car is headed towards them titled “Let’s make things more interesting…”.

Paddy Power remains one of the biggest and strongest sports betting options in the United Kingdom and the world despite all the controversy. The company was founded in 1988 in Ireland. At Paddy Power you can start off with a £20 risk free bet as a welcome and lots of money back specials. It’s one of those bookies that you know you got to try at least.

Bookmakers for Mobile Betting


As the name suggests, Mobilbet aims at mobile bettors. This sports betting operator has cutting-edge website that is fully optimized for mobile betting. It acts both as a desktop website and a mobile betting app without ever noticing a difference.

If you sign up at Mobilbet on your computer or mobile, you will get a £10 Free Bet if your first bet is of the same amount. You will automatically get £10 as a bonus, which you can use to wager on any sport you like. Anything you have won is yours after meeting the conditions.

Mobilbet has been in the industry for almost a decade, so expect firm standards and quality offering in terms of odds and sports markets.

Betting Sites for Football Betting

Royal Panda

Football Betting
Royal Panda is best known for its casino promotions, but this brand has a hidden gem, its sports betting section. You will find lots of different sports categories there, however thanks to the Event View, Live Overview and Live Multiview features, it’s best for one thing, and that is betting on football live.

With the Event View feature you can follow a game live with all the statistics updated in real-time. In the Live Multiview feature you can add multiple events to be displayed at the same time on your screen which makes following them and adjusting your bets easier.

The welcome offer for football betting is 100% match deposit bonus up to £100. So, any deposit will be doubled, but no more than £100.


32red is best known as one of the highest reputable new online casinos. However, 32red offers sports betting too with strong focus on the most popular sport in the world, football. The season of the Champions League and Europa League is the time when 32red is the most fun place to be. Claim up to a 100% profit boost on your first In-Play bet.

If you want to rescue your football bet before it’s lost, there is the cash-in feature where you can cash in part of your bet before the final result. Let’s say your team is losing 3-0 and there is 20 minutes left. Why wait and lose the entire bet when you can cash-in early.


At Ladbrokes you will find football, football coupons and football promos. New customers can claim up to £50 free bet which they can use to bet on football, and every week you will find customized and challenging football betting promos for individual games or events.

With the Odds Boost button, you can enhance your odds on your bet slip and cash out at a bigger price. There is also the Team Acca Insurance, a favourite promo among football bettors. This means that all your accumulator bets are insured in case you were let down by one selection. Your bet will be returned to you in the form of a free bet, which can be reused.

Top Bookies for Horse Racing Betting


betway is the main shirt sponsor of West Ham United, but it’s also a place where horse racing bettors are well-respected customers. This sports betting website was launched in 2012 and new customers can opt-in for lifetime weekly £10 free bets to use on horses.

Bettors will be satisfied to see that betway has the Best Odds Guaranteed feature, and runs the ITV Race money back special where your bet is refunded if your horse lets you down. While with the BetwayPlus loyalty scheme, you can advance through the different prize Tiers, which in return will bring you lots of surprises like personalised offers, dedicated support, VIP events participation, invites to sports events and more.

UK License, UKGC

As you most likely know, the best betting sites in the UK should be properly licensed and regulated. This means possessing a license from the United Kingdom Gambling Commission. It is the highest authority in online gambling and the most respected one at that.

After assuming full powers in 2007, the UKGC took over the responsibility for arcades, bingo, slots, and betting (among other types of wagering) from the Gaming Board for Great Britain. It doesn’t control spread betting, though – that’s the Financial Conduct Authority’s area.

As we already said, the UK license gives operators a lot of credibility and aims to keep crime out of gambling.

How to Choose the Best Betting Site? – FAQ:

There are many factors to take into consideration when choosing a betting site. The number of sports and markets plays a large role, but bonuses, live streaming, and the odds play a part as well.

The Welcome Offer

Any respectable online bookie will have a generous welcome bonus for all new players. These bonuses can be large or small and usually come in the form of free bets. You might see something along the lines of “Bet £10, Get £10” welcome bonus for newbies or a more generous offer.

No matter how big the free bet is, it’s definitely worth it. Read the terms and conditions carefully before claiming it, though – you have to complete some requirements in order to play with it. Free bets are usually free of wagering requirements which means you can withdraw the money right away.

Ongoing Bonuses

Apart from the free bets (and welcome offers), most sits have ongoing bonuses that will reward your continued loyalty. The bookie might give you deposit and no deposit bonuses the more you play or even throw a few free bets your way when you become a regular.

Ongoing bonuses are a great way to earn something extra for your loyalty. Use everything the casino throws your way – after all, why wouldn’t you use extra money for your bets?


When it first appeared online, live betting was all the rage. The possibility to bet in different markets including the outcome of a match while it is life excited punters for a bit. However, after a while, it was evident that live betting needs to go hand in hand with live streaming.

The best online bookies today will offer live streaming in its live betting section and you should aim for them. Watching the action unfold besides live statistics can help you predict the outcome of a match or a certain aspect of it. The more you know, the better your chances at earning cash will be.


Betting markets are important for online bookies just like casino games are for online casinos. If there are no more than a few specific markets, you would probably pass the chance to sign up at a bookie. Most punters would only register at betting sites which offer hundreds of markets and that’s what you should do as well.

Football markets may be the most popular, but the real value lies in other undervalued markets. Before you click the Sign Up button, check to see what’s on offer then make up your mind.


The odds are one of the biggest factors when choosing betting sites. You’ll want a bookie with real value bets and trust us – they can vary a lot. One bookie might have the best odds on football, while another will be focused on horse racing.

Go for the one that offers the best value odds on all sports. It’ll make a world of difference later.


The interface is not a deal-breaker for many punters. However, an easy-to-use interface and simple layout that work on desktop and mobile devices definitely play a role in the process of choosing a new bookie.

It’s all down to you in the end. You either choose a simple-looking bookie or one that flashes like a Vegas casino. We’d go with the first.

Mobile Experience

Betting on the go is highly important. It goes without saying that the bookie of your choice should work great on a mobile platform. It would be even better if it has a mobile app. Mobile apps offer the absolute best betting experience. Plus, some of them might have better odds on mobile or special promotions you wouldn’t like to miss.

Banking & Payment Policies

You can use a ton of payment methods at online bookies today. Debit cards might still be the favourites, but e-wallets have taken a strong grip on the market.


The best betting sites will allow you to make deposits via Visa, MasterCard, and e-wallets such as Skrill, Neteller, and PayPal. Web wallets are much more convenient since they offer instant deposits and are easy to use. In fact, all options other than bank transfer offer instant deposits.

Bookies have recently begun accepting Bitcoin and cryptocurrencies for deposits and withdrawals. However, such exotic options are still too few and far between.


Just like deposits, withdrawals work best with e-wallets. You should get the winnings in your bank account instantly after approval by the bookie or at the very least in a few days.
Bitcoin withdrawals are great and much more secure than others, plus they work instantly. That’s what makes Bitcoin sports betting so popular right now.


Which currency can you bet on depends entirely on bookies. In general, UK bookies accept GBP and EUR, plus a variety of other currencies including CAD, USD, and AUD. Some may even go an accept RUB, PLN, JPY, and other currencies. The more options on the list, the better.

Cashout, betting exchange

Usually offered as part of live betting, cashout allows you to get money on your bet back before the event is over. A relatively new feature at sports bookies, the availability of cash out varies from bookie to bookie. How much money you get is determined by the time you take your money out and the likelihood of the bet winning. This means that it could go either under or over your stake.

When it comes to betting exchanges, they’re similar to a bookie with a few differences. Instead of betting on a favorite, punters can either buy (“back”) or sell (“lay”) the outcome of an event and can trade in real-time to lock profit or cut their losses. Think of it as a marketplace for punters that allows you to bet on more discrete events.

UK Gambling Commission

The UK Gambling Commission – Gambling's Leading Regulatory Body

Guide to Best UK BookmakersFor the majority of experienced online gamblers, gaming licence is one of the first criteria of selecting the online bookmaker and entrusting the operator with their time, money and sensitive data. The regulatory body is a strong indicator of the operator’s reputability, its compliance to legal regulations, fair treatment of the bookmaker members, and RNG tested software – among a number of other requirements that the bookmaker must meet before getting a seal of approval.

The UK Gambling Commission (UKGC) is, therefore, considered the most reliable regulatory institution in the gambling industry. Established in 2007, UKGC replaced the Gaming Board for Great Britain, taking control over remote gaming, bingo, casino gambling, arcades, slots, and National Lottery in 2013. The Commission operates under Gambling Act 2005, the Gambling Licencing & Advertising Act 2014, and National Lottery Act 1993, with a primary goal of monitoring commercial gambling and making sure that the gaming service providers are conducting their operations in a lawful and considerate manner.

The UKGC Efforts So Far and Plans for the Future

The main objective of the Commission is to create a safe, law-abiding system which will prevent any abuse and protect the most vulnerable members of the population. At the same time, one of UKGC main tasks is to preserve the integrity of the gambling industry, which will in return generate higher tax income. Clearly, the two goals are co-dependent, and it is up to the Commission to maintain the balance.

The following principles are the foundation of the Commission’s operations and the reason the body was formed in the first place:

  • Detecting and preventing any unlawful forms of gambling, associated with criminal activities
  • Ensuring transparency and fairness in all aspects of gambling
  • Prevention and eradication of any exploitation of the minors (or other vulnerable groups) by those who provide gambling services. This objective is closely linked with the gambling advertising rules and advertising strategies which can negatively affect a young mind.

In order to thick all these boxes and create the ideal gambling environment, UKGC must invest a lot of resources in safety procedures that prevent underage gambling and help those who have developed a gambling addiction. At the moment, the Commission’s strategy to achieve these objectives centres around taking appropriate measures which would enable the general public to make informed decisions, improving regulations processes, optimizing the distribution of lottery revenue, and raising the gambling markets standards (KYC procedures, fairness testing, recognized payment methods…).

Control Over Advertising - Is It Possible?

The supervision of advertising strategies used by gaming service providers is closely connected with all the segments of the UKGC plan of improving the gambling market. Recently, the Commission has introduced more severe advertising standards that must be met by all those looking to broadcast their services. The new rules are particularly aimed at operators who are trying to target more susceptible groups and the following will no longer be tolerated by ASA (Advertising Standards Authority):

  • Adds that are calling to action with a sense of urgency, such as open invitations to “bet now!”
  • Encouraging continuous gambling through repetitive actions – this is perceived as trivialisation of gambling and therefore potentially dangerous
  • Diminishing gambling risks by marginalising negative consequences; offering a bonus/bet as “risk free” is a technique that falls under this category
  • Failing to provide a disclaimer that would indicate side effects of gambling

The operators that do not abide by these rules will suffer consequences; the example was already set with ElectraWorks, fined £350,000 in 2018, after they had been continuously posting misleading ads about free bonuses. After a formal investigation which revealed a series of legal breaches, the operator was sanctioned and obligated to adjust their promotional strategies.

Public complaints and formal reports are the best way to keep these questionable methods in check, and players who are faced with any of the above should feel encouraged to contact the regulatory body. Social responsibility is probably the most reliable method of curbing the unsavoury techniques used by some operators in their attempt to attract players.

Getting Acquainted with ASA (Government Advertising Control Agency)

ASA is a self-regulatory, non-statutory organization responsible for monitoring the content of ads, promotions, and other marketing methods. To do that, ASA must consider and investigate complaints made against those who benefit from the above-mentioned marketing tools.

The idea is to prevent unethical approach that would mislead the consumer, usage of ambiguous language, exaggerations of any kind, deliberate omission of facts, or even exploitation of sexually explicit content to promote a service (for example, ads with nudity).

ASA complies to the CAP code, a set of guidelines established by the Committee of Advertising Practice and designed to eliminate misleading advertising methods, ads that target the minors or feature offensive/unsafe content.

Managing Complaints at UKGC

Players who notice any kind of suspicious activities or have any reason to believe that the bookmaker is not holding up their end of the deal will be directed to ADR (Alternative Dispute Resolution provider).

All UKGC licenced operators are required to employ at least one ADR entity from the list of approved providers. The complaint can refer to payout policies, general Terms & Conditions of the bookmaker, bonuses, verification processes, account, customer service, technical issues, voiding player’s bets…

Before submitting a formal complaint, the plaintiff must take the proper steps, which include:

  • A careful review of the bookmaker’s Terms & Conditions
  • Contacting the bookmaker directly and honouring the operator’s complaint process
  • Reach out to ADR provider if the bookmaker does not provide satisfactory solution

As an independent entity, ADR will review the complaint and reach a decision in accordance with the documents and facts obtained by the plaintiff and the bookmaker.

Getting Acquainted with BeGambleAware

According to UKGC codes of practice, a gambling facility operator must provide contact details of gambling addiction counselling services, as well as other means that would assist their users in keeping their gambling habits under control.

BeGambleAware is a charitable organization funded by the gambling industry and dedicated to providing a safety net for all those affected by gambling problems. The treatment program and all research conducted by BeGambleAware are directed by the National Responsible Gambling Strategy, defined by RGSB (Responsible Gaming Strategy Board).

Getting Acquainted with IBAS (Independent Betting Adjudication Service)

IBAS or Independent Betting Adjudication Service is one of the ADR provides approved by UKGC. The panel was formed in 1998 and their primary concern is to offer unbiased resolutions for disputes between gambling service providers and consumers.

The decision reached by the panel is not bidding, and those who are not happy with the resolution offered by IBAS experts are free to take further legal steps. On the other hand, all decisions regarding the payout settlement in the amount of up to £10,000 will be considered as binding for the operators. Decisions concerning the settlements above that amount can be legally disputed by the operator.